I'm a YouTube and social video consultant working at the intersection of TV and digital, something I’ve been doing now for almost 15 years. My career has centred on helping bridge the gap between traditional television and YouTube, working primarily with tv producers and rights holders of all shapes and sizes.

Over the years, I’ve worked with The Walt Disney Company, Little Dot Studios and ITV - both on the network and content distribution side. At ITV Studios, I spent 4.5 years leading content distribution and monetisation across a 90,000-hour catalogue, driving record growth in YouTube and social revenues. That division later evolved into what is now known as Zoo55.

During my time at ITVS, I was overseeing a portfolio of more than 140 digital and social channels, from single-IP brands such as Hell’s Kitchen to newly launched genre and thematic channels including Our World, Our Stories, and True Lives. Since leaving ITV in 2024, I’ve gone on to provide consultancy to All3Media International and a wide range of production companies, helping them build and refine their YouTube strategies from the ground up.

Today, I deliver this work through my consultancy, Beam Digital, where I help content producers and rights holders unlock new revenue opportunities on YouTube and increase their footprint in the global creator economy. If you’re a production company or rights holder and would be interested in working together, please get in touch.